Wednesday, October 01, 2008

SCORE! Free Advice from Pros Who've Been There

Bill Rooney worked for decades in the marketing department of forest products giant Georgia-Pacific.  Today, as a volunteer for SCORE, "Counselors to America's Small Business," he listened to my plans for Bitton Communications.  He said I've got a great start, and suggested some next steps:

1) Develop an "elevator pitch," a concise story to tell people what your company does.
2) Put a short version of that pitch on the back of your business card.
3) Read a book by marketing guru Bob Bly.

I've got the elevator pitch ready.  My business cards will soon be redesigned.  And Bob Bly? Haven't gotten to that yet.  It's on my list!

Thanks for your guidance, Bill!  I'll be in touch with more questions!

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