1) Develop an "elevator pitch," a concise story to tell people what your company does.
2) Put a short version of that pitch on the back of your business card.
3) Read a book by marketing guru Bob Bly.
I've got the elevator pitch ready. My business cards will soon be redesigned. And Bob Bly? Haven't gotten to that yet. It's on my list!
Thanks for your guidance, Bill! I'll be in touch with more questions!